First Outdoor Graffiti Museum

Public Relations was recognized for the first time at Cannes this year, and for those who lapse into thinking that the sole functions of PR are to draft press releases and field phone calls, this should be a wake-up call. I'm a bit late to the party, but luckily AdRants archived a few of the best efforts submitted at Cannes. A particular favorite of mine is the Museu Efemero. This unconventional, open-air museum is composed of various streets of a Lisbon arts district, Bairro Alto. The Pampero Fundación heard that the area was going to be repurposed and the walls painted over with no discrimination between vandalism and art. The Fundación converted the area into the Museu Efemero, in which visitors walk between specifically catalogued examples of street-art accompanied by a map and free audio guide (download at museuefemero.com). The effort was launched in conjunction with Pampero rum, and has generated widespread brand awareness and attracted interest in the rum, the Fundación, and the value of street art. Who knew PR could do so much? Video below chronicles the process.