Cadbury FTW

In 2007 Fallon London attracted attention with their creation of a Cadbury chocolates ad that featured a gorilla drumming to Phil Collins' "Air Tonight", and which left some people scratching their heads. What, audiences asked, does a primate rocking out on a drum-set have to do with chocolate? I think the ad is unarguably striking and really more effective than one might initially think. The purple walls behind the gorilla exactly match the purple of Cadbury's packaging, and the entire feeling of the spot (the music, gorilla's expression) definitely correspond to the final tagline "A glass and a half full of joy". The commercial was undoubtedly successful, spawning spoofs and a Facebook page as well as winning awards and upping chocolate sales. All was right with the world.

Fallon has done it again with their new ad for Cadbury, posted above. The ad world is all a-twitter (in every sense of the world) with speculation as to whether this one will prove as popular as the ubiquitous gorilla. Fallon definitely seems to have mastered the genre of ads that are effective entertainment but do not necessarily relate to the product except in the most abstract way. I am a definite fan of the new spot (even if the kids' performance lacks some of the gorilla's spontaneity) and will be interested to see what Fallon's Juan Cabral tries his hand at next.