Wednesday, March 31, 2010
I usually hate Crocs. They may be comfortable to wear, but they're painful to look at. Kudos to new agency Cramer-Krasselt, then, for making a commercial that not only holds my attention for a few seconds, but also highlights the competitive strength of Crocs (comfort, or--as the voiceover says--"the loyal, loving, good-for-you technology"), makes me squirm at the cuteness and showcases a pair of Crocs on the model that I can't instantly dismiss as too embarrassing to even wear to the laundromat.
In this feel-good spot, a tired wearer of high heels is greeted when she gets home from work by two tiny animated Crocs shoes who rush to massage her feet as she sits down after a long day at work. Bonus points for the shot of the Crocs trampling the dog toys to reach the door. Minus point for the bad Photoshop job on the landing page of the Crocs website, but overall a win for the company. Not least because although the subject matter of this spot ostensibly appeals squarely to women, it was brought to my attention by a guy friend who found it memorable enough to mention it.
Lastly, I need clarification. Is the singular of Crocs "Croc"?