Friday, June 18, 2010

BP Cares (What You Think, Maybe)

Shaming BP seems to be all that the general public can do at the moment while we wait for the Deepwater Horizon oil spill to be resolved.The above is a pointed spoof of BP efforts (and attitude!) repositioned as a coffee spill. Particular highlights include "the public" staged with a doughnut, and spoofs of Kevin Costner's and the hair booms efforts.

As a marketer, one of the most interesting aspects of this crisis to me has been BP's disastrous public response to this catastrophe. May I suggest putting a muzzle on Tony Hayward and hiring someone with a gentle Southern twang to break the news of the inevitable future failures on the part of the company to contain the spill.

No comments: