Somebody Finally Said It

Wow, somebody finally articulated very clearly and engagingly my opinion regarding social media.

"Facebook is the 21st century malt shop. It's where people go to hang out. And the last thing they want is some salesperson trying to have a "conversation" with them while they're figuring out what movie they're going to see. They don't want to talk to you. They want to talk to their friends.
The whole appeal of social media sites is their independence from advertising. People like the fact that they can say whatever they want to other people without becoming targets. Yes, they'll tolerate banner ads or search ads on the page, the same way that in the malt shop they tolerated place mats with ads on them or a Coke sign on the soda machine: That sort of advertising is innocuous and quickly becomes part of the general scenery."

Good on you, Alan Wolk.