Cokeheads

AdAge.com features a story on the recent adventures of Coca Cola and its attempt to increase market share of Vault (the Coke-made pretender to the Mountain Dew throne). Coke is offering a free sample of Vault to anyone who purchases a Mountain Dew. Interesting strategy, but now I'll just go out and Do the Dew so I can have both... I guess Coke will provide the incentive to support Pepsi, in my case. Maybe Coke's dreams will come true and I'll love Vault so much that I will miraculously find the taste of soft drinks appealing. Hey, the Coke behemoth can do anything, right? Of course right.