Love, Actually.

An interesting idea has surfaced over at LA-based agency Ground Zero for the Sound Advice Project. Ground Zero has crafted an interesting bit of marketing wizardry to accompany the witty name. In an effort to facilitate communication between concerned parents and teens susceptible to drug use, The Sound Advice Project offers a custom-made bracelets that are actually three-dimensional conversions of parents' words of love and advice. The audio is recorded on The Sounds Advice Project's website, visualized as a sound wave and then recreated with colored beads strung on a cord. Messages recommended to teens by the site include "You have a gift. Don't waste it on drugs" and "We are more proud of you than you will ever know". In this way the child can always have the supportive words of the parent actually, physically with them. However, I had ave resrvations. An inventive, heartfelt way to express your support for your teenager or a passive aggressive, innefective gimmick?