Happy Family

There is a community at Mugglenet. I advise all those corporate bigwigs who are so interested in bending social media to serve their nefarious purposes to visit Mugglenet for a lesson in what a thriving, content online community looks like. Mugglenet brings together Harry Potter fans, freaks and aficionados for news and forums. Mugglenet's primary purpose is not to sell anything, true, but they are masters at generating interest and inspiring loyalty... something every company should be interested in. How does Mugglenet do it? By fulfilling a need. By creating a place where fans can interact and seek information. Would it be so difficult to replicate the magic (*snicker*) for other companies who don't cater to a pre-fabricated audience?