Easy, Breezy, Beautiful... Ellen?

Ellen Degeneres is the new face of Covergirl. I was surprised when I heard the news... Ellen isn't exactly what comes to mind when you think "cosmetic spokewoman". As a co-worker put it, she's a got the uh, goober thing going on. On the other hand, she looks radiant and comfortable in the ad, so maybe it won't matter to consumers that she routinely looks as though she scorns makeup (and raided the menswear department)? My opinion of her suitability as a "face" has nothing to do with her sexual orientation. I think Portia Di Rossi would be an effective and intuitive choice.

When you contrast Degeneres with other cosmetic leading ladies, the difference is obvious. Consider the (still) stunning Cindy Crawford in this Revlon ad. Glamor, distilled. Is Degeneres really what the average Covergirl purchaser aspires to look like? Is the new anti-makeup makeup ad something that will stick around? Personally, I'd rather see Halle Berry or Drew Barrymore in the cosmetics aisle. Where do you draw the line on the issue of a celebrity who who simply isn't suited to sell a product? The incongruity of Ellen fronting Covergirl makes me twitch.

I'm just sayin'.